There were a total of 864 breaches with a total of nearly 34.2 million records exposed as of the month of September in 2018. The number of records exposed per data breach averaged 39,554 year-to-date in 2018, according to 2018 Identity Theft Resource Center, with the highest number of records exposed in the business category. Average cost of a lost or stolen record continues to increase, according to the IBM Security and Ponemon Institute 2018 Cost of Data Breach Study and it is globally $148 in 2018 compared to an average of $141 in 2017. The extensive use of IoT devices increased cost by $5 per compromised record. The United States and Canada have the highest per capita costs of data breaches, at $233 and $202. India and Brazil have the lowest per capita costs, at $68 and $67 respectively.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[22][23] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]
Building on the Cisco VNI IPv6-capable devices analysis, the forecast estimates that globally there will be nearly 18.3 billion IPv6-capable fixed and mobile devices by 2022, up from nearly 6 billion in 2017, a CAGR of 26 percent. In terms of percentages, 64 percent of all fixed and mobile networked devices will be IPv6-capable by 2022, up from 32 percent in 2017 (Figure 8).
In February 2000, Amazon announced that it had been granted a patent[17] on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.[18]
Per capita IP and Internet traffic growth has followed a similarly steep growth curve over the past decade. Globally, monthly IP traffic will reach 50 GB per capita by 2022, up from 16 GB per capita in 2017, and Internet traffic will reach 44 GB per capita by 2022, up from 13 GB per capita in 2017. Ten years ago, in 2007, per capita Internet traffic was well under 1 GB per month. In 2000, per capita Internet traffic was 10 Megabytes (MB) per month.

Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[46] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
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