●   Internet gaming is seeing a resurgence—the traffic will grow 9-fold between 2017 and 2022. Gaming on demand and streaming gaming platforms have been in development for several years, with many newly released in the last couple of years. With traditional gaming, graphical processing is performed locally on the gamer’s computer or console. With cloud gaming, game graphics are produced on a remote server and transmitted over the network to the gamer. As cloud gaming becomes popular, gaming could become one of the largest Internet traffic categories.

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One of the main contributing factors to growing traffic is consumer video use. One of the main solutions to meet the demands of the increasing demand for bandwidth has long been leveraging Wi-Fi networks, which enables operators to scale capacity to meet their subscribers’ needs. Globally, there will be nearly 549 million public Wi-Fi hotspots by 2022, up from 124 million hotspots in 2017, a fourfold increase. Western Europe had the highest number of hotspots, with 48 percent of the world’s Wi-Fi hotspots in 2017. By 2022, Asia Pacific will have the highest percentage of 47 percent. Public Wi-Fi along with community hotspots are included in the forecast. Community hotspots or homespots have emerged as a potentially significant element of the public Wi-Fi landscape. In this model, subscribers allow part of the capacity of their residential gateway to be open to casual use. The homespots may be provided by a broadband or other provider directly or through a partner. Asia Pacific will lead in adoption of homespots. By 2022, China will lead in total number of homespots, followed by the United States and Japan.

Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[46] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
●   Virtual reality and augmented reality: With new hardware available to individuals, and a growing body of content to consume, VR and AR are expected to continue a high growth trajectory through this forecast period (2017 – 2022). Traffic associated with virtual and augmented reality applications is poised to grow 12-fold over the next five years (65 percent CAGR). This growth stems mainly from the download of large virtual reality content files and applications, but a significant wild card is the potential adoption of virtual reality streaming, which could raise our prediction of high-growth even higher.

Overall IP traffic is expected to grow to 396 EB per month by 2022, up from 122 EB per month in 2017, a CAGR of 26 percent (Figure 1). This growth represents a slight increase in expectations over last year’s forecast, which projected a CAGR of 24 percent from 2016 to 2021, driven by an increase in the growing share of mobile traffic as a percentage of the total IP traffic.
One of the main contributing factors to growing traffic is consumer video use. One of the main solutions to meet the demands of the increasing demand for bandwidth has long been leveraging Wi-Fi networks, which enables operators to scale capacity to meet their subscribers’ needs. Globally, there will be nearly 549 million public Wi-Fi hotspots by 2022, up from 124 million hotspots in 2017, a fourfold increase. Western Europe had the highest number of hotspots, with 48 percent of the world’s Wi-Fi hotspots in 2017. By 2022, Asia Pacific will have the highest percentage of 47 percent. Public Wi-Fi along with community hotspots are included in the forecast. Community hotspots or homespots have emerged as a potentially significant element of the public Wi-Fi landscape. In this model, subscribers allow part of the capacity of their residential gateway to be open to casual use. The homespots may be provided by a broadband or other provider directly or through a partner. Asia Pacific will lead in adoption of homespots. By 2022, China will lead in total number of homespots, followed by the United States and Japan.
●   Dominance of smartphones as the “communications hub” for social media, video consumption, tracking IoT/digitization applications (et al.), as well as traditional voice. Smartphones will represent 44 percent of global IP traffic by 2022 (up from 18 percent in 2017). This trend demonstrates the effect that smartphones have on how consumers and businesses users access and use the Internet and IP networks.

There are shifts within Internet video traffic itself as well (Figure 14). In particular, live Internet video has the potential to drive large amounts of traffic as it replaces traditional broadcast viewing hours. Live video already accounts for 5 percent of Internet video traffic and will grow 15-fold to reach 17 percent by 2022. Also, of note is the growth of video surveillance traffic (dropcams). This traffic is of a very different nature than live or on-demand streaming and represents a steady stream of upstream video camera traffic, uploaded continuously from homes and small businesses to the cloud.

A crucial factor promoting the increase in mobile speeds over the forecast period is the increasing proportion of fourth-generation (4G) mobile connections. The effect of 4G connections on traffic is significant, because 4G connections, which include mobile WiMAX and Long-Term Evolution (LTE), generate a disproportionate amount of mobile data traffic.


The rapid growth of mobile data traffic has been widely recognized and reported. The trend toward mobility carries over into the realm of fixed networks as well, in that an increasing portion of traffic will originate from portable or mobile devices. Figure 21 shows the growth in Wi-Fi and mobile traffic in relation to traffic from wired devices. By 2022, wired networks will account for 29 percent of IP traffic, and Wi-Fi and mobile networks will account for 71 percent of IP traffic. In 2017, wired networks accounted for 48 percent of IP traffic; Wi-Fi accounted for 43 percent; and mobile or cellular networks accounted for 9 percent of total global IP traffic.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[21]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[21] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[21]:149–150
The Cisco Visual Networking Index Forecast methodology has been developed based on a combination of analyst projections, in-house estimates and forecasts, and direct data collection. The analyst projections for broadband connections, video subscribers, mobile connections, and Internet application adoption come from SNL Kagan, Ovum, IDC, Gartner, Ookla Speedtest.net, Strategy Analytics, Dell’Oro Group, Synergy, comScore, Nielsen, Maravedis, ACG Research, ABI Research, Media Partners Asia, IHS, International Telecommunications Union (ITU), CTIA, UN, telecommunications regulators, and others. Upon this foundation are layered Cisco’s own estimates for application adoption, minutes of use, and kilobytes per minute. The adoption, usage, and bit-rate assumptions are tied to fundamental enablers such as broadband speed and computing speed. All usage and traffic results are then validated using data shared with Cisco from service providers. Figure 28 shows the forecast methodology.
Sites like Zyoin and WiseStep connect employers with prospective employees, many of whom are already employed and not actively job-hunting via networking. The main benefit is knowing who these qualified candidates are. Rewards for referring a candidate who gets hired range from $50 to potentially several thousand dollars. If you know a stream of job-seekers, you can break into the recruiting business without up-front or overhead costs.
The Internet does not employ any formally centralized facilities for traffic management. Its progenitor networks, especially the ARPANET established early backbone infrastructure which carried traffic between major interchange centers for traffic, resulting in a tiered, hierarchical system of internet service providers (ISPs) within which the tier 1 networks provided traffic exchange through settlement-free peering and routing of traffic to lower-level tiers of ISPs. The dynamic growth of the worldwide network resulted in ever-increasing interconnections at all peering levels of the Internet, so that a robust system developed that could mediate link failures, bottlenecks, and other congestion at many levels.[citation needed]
With the exception of short-form video and video calling, most forms of Internet video do not have a large upstream component. As a result, traffic is not becoming more symmetric, a situation that many expected when user-generated content first became popular. The emergence of subscribers as content producers is an extremely important social, economic, and cultural phenomenon, but subscribers still consume far more video than they produce. Upstream traffic has been slightly declining as a percentage for several years.
DDoS attacks can represent up to 25 percent of a country’s total Internet traffic while they are occurring (Figure 17). In 2017 the top motivation behind DDoS attacks was criminals demonstrating attack capabilities, with gaming and criminal extortion attempts in second and third place, respectively. The events from 2017 and the first quarter of 2018 once again demonstrated that the attackers are increasing their computing resources to perform DDoS attacks. Amplification attackers, who have tools for carrying out a DDoS attack, exploit vulnerabilities in the network and compute resources. Security vendors continue to make sure these attacks are financially unviable for the cybercriminals.
There are many methods to breaching, according to the Verizon 2018 data breach investigations report. 76 percent of breaches were financially motivated and 48 percent of the breaches featured hacking Almost three-quarters (73%) of cyberattacks were perpetrated by outsiders. Members of organized criminal groups were behind half of all breaches, with nation-state or state-affiliated actors involved in 12%.
Hotels, cafes, and restaurants will have the highest number of hotspots by 2022 globally, and the fastest growth is in healthcare facilities (hospitals), where hotspots will triple over the forecast period. The primary objective of Wi-Fi in hospitals is to improve the delivery of healthcare services and staff productivity, with a secondary benefit being Internet access for patients, their families, and their guests.

Overall IP traffic is expected to grow to 396 EB per month by 2022, up from 122 EB per month in 2017, a CAGR of 26 percent (Figure 1). This growth represents a slight increase in expectations over last year’s forecast, which projected a CAGR of 24 percent from 2016 to 2021, driven by an increase in the growing share of mobile traffic as a percentage of the total IP traffic.
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