From a traffic perspective, we expect that on average a household that is still on linear TV will generate much less traffic than a household that has “cut the cord” and is relying on Internet video (Figure 16). A cord-cutting household generated 141 GB per month in 2017, compared to 82 GB per month for an average household. This difference occurs because linear television generates much less traffic (one stream of video shared across numerous linear-TV households) than Internet video, which is unicast to each Internet video device.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.
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