From a traffic perspective, we expect that on average a household that is still on linear TV will generate much less traffic than a household that has “cut the cord” and is relying on Internet video (Figure 16). A cord-cutting household generated 141 GB per month in 2017, compared to 82 GB per month for an average household. This difference occurs because linear television generates much less traffic (one stream of video shared across numerous linear-TV households) than Internet video, which is unicast to each Internet video device.
Broadband speed is a crucial enabler of IP traffic. Broadband-speed improvements result in increased consumption and use of high-bandwidth content and applications. The global average broadband speed continues to grow and will double from 2017 to 2022, from 39.0 Mbps to 75.4 Mbps. Table 4 shows the projected broadband speeds from 2017 to 2022. Several factors influence the fixed broadband-speed forecast, including the deployment and adoption of Fiber-to-the-home (FTTH), high-speed DSL, and cable broadband adoption, as well as overall broadband penetration. Among the countries covered by this study, Japan, South Korea, and Sweden lead within the Cisco VNI countries in terms of broadband speed largely because of their wide deployment of FTTH.
The Internet does not employ any formally centralized facilities for traffic management. Its progenitor networks, especially the ARPANET established early backbone infrastructure which carried traffic between major interchange centers for traffic, resulting in a tiered, hierarchical system of internet service providers (ISPs) within which the tier 1 networks provided traffic exchange through settlement-free peering and routing of traffic to lower-level tiers of ISPs. The dynamic growth of the worldwide network resulted in ever-increasing interconnections at all peering levels of the Internet, so that a robust system developed that could mediate link failures, bottlenecks, and other congestion at many levels.
DDoS attacks can represent up to 25 percent of a country’s total Internet traffic while they are occurring (Figure 17). In 2017 the top motivation behind DDoS attacks was criminals demonstrating attack capabilities, with gaming and criminal extortion attempts in second and third place, respectively. The events from 2017 and the first quarter of 2018 once again demonstrated that the attackers are increasing their computing resources to perform DDoS attacks. Amplification attackers, who have tools for carrying out a DDoS attack, exploit vulnerabilities in the network and compute resources. Security vendors continue to make sure these attacks are financially unviable for the cybercriminals.
Building on the Cisco VNI IPv6-capable devices analysis, the forecast estimates that globally there will be nearly 18.3 billion IPv6-capable fixed and mobile devices by 2022, up from nearly 6 billion in 2017, a CAGR of 26 percent. In terms of percentages, 64 percent of all fixed and mobile networked devices will be IPv6-capable by 2022, up from 32 percent in 2017 (Figure 8).
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Although average Internet traffic has settled into a steady growth pattern, busy hour traffic (or traffic in the busiest 60 minute period of the day) continues to grow more rapidly than average Internet traffic. Service providers plan network capacity according to peak rates rather than average rates. Between 2017 and 2022, global busy hour Internet use will grow at a CAGR of 37 percent, compared with 30 percent for average Internet traffic (Figure 23).
This article includes a general overview of types of affiliates and agreements. Every business situation is unique, so be sure to get help from an attorney in preparing any affiliate agreement. There may be "gotcha" clauses or language that you may not have seen or included. For example, if you are the affiliate, check to see what percentage of ownership, if any, the other company has in your business.
● 5G roll-outs provide mobility innovation and new levels of fixed/mobile convergence. By 2022, 22 percent of global Internet traffic will come from mobile (cellular) networks (up from 12 percent in 2017). By 2022, about 3 percent of global mobile devices/connections will be 5G-capable (and nearly 12 percent of global mobile traffic will come from 5G). As expected, mobile carriers from around the world are beginning to introduce trial 5G networks (see 5G Availability Around the World from Lifewire). Many industry experts believe that large-scale 5G deployments will begin to take shape in 2020, when mobile spectrum, standards, profitable business plans and other operational issues are more fully fleshed out.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Cisco’s approach to forecasting IP traffic has been characterized as conservative. Emerging trends and innovations in network architectures, device/connection deployments, and application adoption/usage have the potential to increase the outlook for traffic volumes, shapes and characteristics significantly. Based on our perspective and analysis, the following topics warrant consideration as future “wildcards” in the forecasting process.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
Seek a payday loan or title loan as a last resort. Companies that offer payday and title loan services offer high interest rates (sometimes with percentages in the hundreds). If you cannot pay the loan and any interest back within the stated timeline, you risk even higher interest costs or, in the case of a title loan, the loss of your car. Avoid these types of loans in all but the direst circumstances, unless you are certain you will be able to pay the loan back.
Speed is a critical factor in Internet traffic. When speed increases, users stream and download greater volumes of content, and adaptive bit-rate streaming increases bit rates automatically according to available bandwidth. Service providers find that users with greater bandwidth generate more traffic. By 2022, households with high-speed fiber connectivity will generate 23 percent more traffic than households connected by DSL or cable broadband, globally (Figure 26). The average FTTH household generated 86 GB per month in 2017 and will generate 264 GB per month by 2022.
A multinational company may set up affiliates to break into international markets while protecting the parent company's name in case the affiliate fails or the parent company is not viewed favorably due to its foreign origin. Understanding the differences between affiliates and other company arrangements is important in covering debts and other legal obligations.